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Carolyn Curasi

Associate Professor    Associate Director, Center for Mature Consumer Studies    

PhD., University of South Florida
M.B.A., Florida Institute of Technology
B.S., Florida State University


Marketing and Older Consumers
Symbolic Meaning in Possessions
Person-Object Relations
Interpretive Research


Curasi’s primary area of interest deals with consumers and their possessions. She has studied family heirlooms and the meanings of these possessions that are understood and shared within the owning family. She has also done a great deal of research to better understand the motivations and preferences of consumers in the marketplace and in social environments.

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