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George Moschis

Alfred Bernhardt Research Professor, Director of the Center for Mature Consumer Studies    

Ph.D., University of Wisconsin
M.B.A., Georgia State University
B.S., University of Tennessee


Consumer behavior
Market research
Marketing strategy
Survey research


George P. Moschis is Alfred Bernhardt Research Professor of Marketing and the founding director of the Center for Mature Consumer Studies (CMCS) at Georgia State University. He is also a visiting professor at Mahidol University, Thailand, where he has founded and directed the Consumer Life-course Studies Group (CLSG), a global network of academic researchers. Dr. Moschis’ research is globally known to academics and industry, and his CMCS been recognized over the years by American Demographics as one of the best sources of marketing information in the United States. As a guest of various types of organizations around the globe, Dr. Moschis lectures annually in several countries in the five continents and is considered by practitioners as one of the world’s foremost authorities on topics related to consumption habits of different generations. His list of publications includes hundreds of peer-reviewed articles and papers, dozens research monographs, and seven books. Based on his impact on academic research, he has been cited as one of the most influential figures in consumer research today.

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